We talked with Rik Alvarez of the newly formed toy/collectible company called, Play With This Too. We talk about our fun at PalmCon 2014 and we dive into our ToyBox to talk about our latest toys.
Play With This Too, is a small company formed by individuals with multiple years of experience in the toy industry.
Chief Executive Manager, Rik Alvarez, is an author who has worked as a consultant for various Hasbro licensees and later as a full-time Creative Manager at Hasbro Inc. He has worked on various brands including Transformers and G.I. Joe. Rik helped in developing the intellectual property, toys, and licensed products for the Transformers films Dark of the Moon and Age of Extinction. He was also assisted in developing the same for the television series Transformers Prime and G.I. Joe Renegades. Rik has also been involved in developing Hasbro’s figure line plan. He has also worked closely with the Official Transformers and G.I. Joe clubs and conventions.
Play With This Too’s goals include being a top designer, manufacturer, and wholesale distributor of high-end collectible action figures and add-on accessory kits. The aim is to target the rapidly growing collector-oriented toy market and produce products for both wholesale distribution and exclusives for conventions, retailers, and websites.